SourceFreepokerwinrealmoneynodepositGuizhou Moutai
On May 11, sponsored by Xinhua News Agency and the China Association for the Promotion of Brand Construction, with the theme of "Brand, make the World a better place"FreepokerwinrealmoneynodepositThe "2024 World Brand Mogan Mountain Conference" opened in Deqing, Zhejiang Province, where well-known entrepreneurs, experts and scholars at home and abroad gathered together to share the way of brand development, talk about brand development strategies and discuss brand development strategies.
Zhang Deqin, party committee secretary and chairman of Maotai Group, was invited to attend the opening ceremony and delivered a speech.
Zhang Deqin's speech
In his speech, Zhang Deqin deeply explained Maotai's unswerving path of "brand prosperity and brand power" from the three dimensions of brand strength, vitality and charm, with the theme of "making the brand a better place". Always grasp the main theme of the new era, adhere to the inheritance of ingenuity, and constantly pursue excellent quality, with the expectation of sharing beauty with the world, tell the original intention of the brand of the Chinese story in the new era.
One is to stick to the "source" of quality. In the consumer goods market, quality is not only the foundation, but also the key to support brand strength. The brewing technology of Maotai liquor is the living fossil of liquor technology in China, and the brewing technology system inherited and accumulated by Maotai people from generation to generation is the root of the sustainable development of Maotai. As a national brand, Maotai always adheres to "quality is the soul of life", strictly controls the quality of production, firmly maintains the foundation of survival, ensures high quality and stable production of Maotai liquor in all directions, continues to build a solid foundation of production quality, and continues to polish the "gold-lettered signboard" of Maotai quality. In the future, Maotai will always adhere to quality, win the recognition of consumers, and constantly enhance the strength of the brand.
Second, innovation leads to "upgrading". Innovation is the key means for enterprises to maintain competitiveness, and national brands should contribute more to innovation and creation. In recent years, Maotai Shulao innovation consciousness, combined with Maotai brand tonality, strengthen scientific and technological innovation, make good use of "data + experience", speed up industrial transformation and upgrading, and continue to step up efforts to tackle key core technologies, vigorously promote technological innovation and product innovation, constantly promote new industrialization, and give better play to the demonstration and leading role of the industry. Since 2021, Maotai has carried out a total of 376 innovative projects, of which 58 are at the national, provincial and ministerial level and above, with 15% investment in research and development.Freepokerwinrealmoneynodeposit40 million yuan, building 18 national and provincial R & D platforms. In the future, Maotai will continue to innovate and create to meet the needs of consumers and maintain brand vitality.
The third is to construct the "state" of cultural students. The Chinese nation's long history of more than 5000 years has given birth to a splendid Chinese culture. The brand is inseparable from the cultural "nourishment". It is precisely the cultural precipitation that began in "Pudi" for more than 2000 years, Maotai Liquor deduces "the extreme of Chinese wine culture". At present, Maotai is further digging into the connotation of Maotai culture and Maotai spirit, creating a cultural system and brand matrix with both Maotai characteristics and systematic characteristics, so as to make excellent traditional culture deeply rooted in the hearts of the people and continuously empower the high-quality development of Maotai. Also let more and more people understand the unique charm of Chinese liquor, and inject new vitality into the sustained and healthy development of China's liquor industry. In the future, Maotai will adhere to cultural empowerment, respect the choice of consumers, and constantly enhance the charm of the brand.
Zhang Deqin said that in recent years, Chinese brands have courageously set the trend, keep pace with the times, their recognition and reputation have increased significantly, and their influence in the world is growing day by day. On the new journey, Maotai is willing to gather wisdom and efforts with more Chinese enterprises to stimulate brand strength, create more beauty, and make Chinese brands beautiful with the rest of the world.
The scene of the opening ceremony of the conference
The south of the Yangtze River coincides with spring and Mogan Mountain is rich in color. On the afternoon of May 10, an open, cozy and relaxed "Lawn Story meeting" began on the county Anli lawn. Entrepreneurs and experts from 100 well-known enterprises at home and abroad and more than 30 cities in Anhui, Hebei, Liaoning, Shaanxi, Sichuan and Fujian gathered together to listen to the brand story and spread the brand voice.
"Lawn Story Council"
On the Lawn Story, Zhang Deqin shared the story of the Maotai brand with the theme of "New era, time-honored Brand, creating a New Life", "keeping pace with the Times, seeking Truth and Innovation", "opening and Cooperation, growing together", "anchoring the Future and the rise of the National Tide". Issued the sound of the Maotai brand. Zhang Deqin also sincerely invites entrepreneurs to come to Maotai to feel the charm of Maotai craftsmanship and experience the charm of Maotai culture.
"Happy meeting Maotai 1935 Night" 2024 World Brand Mogan Mountain Conference Welcome Banquet
On the evening of May 10th, the welcome banquet of "happy meeting Maotai 1935 Night" 2024 World Brand Mogan Mountain Conference was held. The ingenuity of the Chishui River-Maotai 1935 "happily meets" with guests and friends from all walks of life to build a communication platform for the conference to gather the wisdom of all parties and discuss the brand development strategy.
Aerial show of drones during the conference
May 10th every year is "Chinese Brand Day". We go to make an appointment with Chinese brands in the name of Mogan Mountain. Mogan Mountain World Brand Conference, first held in 2023, is a global brand event with the participation of global enterprises, governments at all levels, research institutions, Chinese and foreign media and industry associations. In addition to the opening ceremony and the "Lawn Story Club", this year's Mogan Mountain Conference will also hold dozens of main activities, such as the release of 2024 China Brand value Evaluation Information, the World Top 500 Brand Development Forum, Zhejiang Merchants Global influence Forum, China Sports Brand Building Forum, "Belt and Road Initiative" Brand Building Forum, Yangtze River Delta Brand quality Development Forum and so on. The whole process of supporting cultural exchange activities, brand health run, brand promotion meeting, brand product appraisal meeting, city promotion meeting, high-end interviews with entrepreneurs and other characteristic activities.