Source Finance Union
Reporter Lin Jian
May 15-investors are not only an important part of the capital market, but also an important participant in the sustainable development of the capital market. May 15 this year is the sixth "May 15 National Investor Protection publicity Day". As an annual official activity closely related to investors, it has attracted the attention of all parties. Throughout the annual activities, securities firms will carry out all kinds of characteristic activities around the theme of investor protection during the publicity activities.
For securities firms, this year's insurance day is even more different, so it is also an active deployment, action, organization to carry out rich and diverse, attractive investor protection publicity activities. In early March this year, when answering questions from reporters in public for the first time since taking office, Chairman Wu Qing of the Securities Regulatory Commission clearly defined the focus of reform and development and made it clear that investors are the foundation of the market. He said: in a market where medium and small investors account for the vast majority of investors, it is the most important core task of the work of the CSRC to protect the legitimate rights and interests of investors, especially medium and small investors. this is also the direct embodiment of the political and popular nature of capital market supervision.
The "1x N" policy system of the capital market, including the new "National Nine articles", has highlighted investor protection in many places, which means that this year's Insurance Day is the first time that a series of publicity activities have been held since this important tone. Securities firms actively practice the concept of "investor-oriented". The Insurance Day was initiated and set up by the CSRC with the original intention of better advocating a rational investment culture and effectively safeguarding the legitimate rights and interests of the majority of investors.
Compared with previous years, how to reflect innovation in securities firms' annual insurance activities is the focus of attention. After a reporter's interview and carding, the activities of this year's National Investor Protection publicity Day of securities firms actually started as early as May 15, reaching a peak on May 15, and the whole activity process will continue until the end of the month. The schedule of many securities firms' activities is more balanced. The sixth "May 15 National Investor Protection Day" securities firms mainly adopt the following four aspectsPokerinvideogamesActions have taken place and some new changes have taken place.
Point one: in accordance with the unified deployment and arrangement of regulators
On the whole, securities firms actively help small and medium-sized investors to enhance their awareness of self-protection and work together to create a good investor protection atmosphere. This year, securities firms carry out activities to support and jointly organize more diversified organizations. Focusing on the key work of promoting the high-quality development of the capital market, improving the quality of listed companies, and protecting the legitimate rights and interests of investors, securities firms are arranged and arranged in accordance with the unified arrangements of regulatory agencies. According to incomplete statistics by reporters of the Financial Associated Press, there are the Securities Regulatory Commission and local securities regulatory bureaus; the three major stock exchanges and other types of stock exchanges; the China Securities Association, the China Shanghai Association, the China Foundation Association, the China Futures Association and its local associations; China Clearing, Welfare Fund for the disabled, and so on.
Among them, "shareholders are coming" is still receiving attention this year, and it is also an activity attended by all securities firms, covering four major districts of Shanghai, Jiangsu, Xizang and Shenzhen, as well as 36 competition districts across the country and Hong Kong, Macao and Taiwan. This is the sixth consecutive investor rights and interests knowledge competition held by the investor service center, and it has also received attention this year. Statistics show that more than 20 million investors have participated in answering questions, and more than 7000 special teaching activities have been held.
Hualin Securities plans to join hands with Shenzhen Stock Exchange, Hunan Securities Regulatory Bureau, Hunan Securities Industry Association, Financial Union and other institutions to hold a series of publicity activities of "drawing blueprints for the people's spectrum of financial powers" (Hunan Station).
The branches of Guohai Securities Co-ordinated Organization, in conjunction with Guangxi Securities and Futures Fund Industry Association, Guangxi listed companies Association and industry institutions, work together online and offline to carry out investment activities in the form of investor salon, financial park party, anti-non-publicity bazaar, live video broadcast and so on.
Huafu Securities, together with Fujian Securities and Futures Industry Association, Fujian listed companies Association and Fujian Mediation Workstation of China Securities Capital Market legal Service Center, selected Yantai Mountain Historical and Cultural District, one of the most popular scenic spots in Fuzhou, as the core stronghold. around the theme of "protecting the legitimate rights and interests of investors and serving the high-quality development of the capital market" Set up five chapters of finance, multi-dispute resolution, financial culture with Chinese characteristics, anti-non-propaganda month, new nine articles, futures service real economy, "shareholders come" 20247 sub-themes, in the current trend of City walk form to carry out activities for three consecutive days from May 15 to 17, through the insurance "Guardian Tower" games, "cast" snapshots and other activities to interact with the public Make non-heritage souvenirs and combine Chinese traditional culture with financial insurance; at the same time, seven well-known merchants in Yantai Mountain are selected to set up sign-in points. complete the "match" blind box, "vote" code and "match" sign and other sign-in tasks can be stamped and exchanged for corresponding teaching souvenirs.
Guangfa Securities told reporters that the company deeply studied and understood the spirit of the Central Financial work Conference and the Nine principles, and actively cooperated with regulators such as the China Securities Regulatory Commission, the Guangdong Securities Regulatory Bureau, and the Shanghai and Shenzhen North Stock Exchange to publicize regulatory concepts and work measures. take the initiative to get close to investors, understand investors, and serve investors.
Point two: walking into a listed company becomes the most choice.
Brokerages still maintain the tradition of entering the streets, communities, listed companies and other important occasions to carry out investment activities. This coverage covers the whole country, with deployment from headquarters to branch offices, implementing hierarchical and classified teaching for different groups of people and different scenarios, and strengthening the accuracy and effectiveness of services. During this period, there is a greater density of listed companies.
For example, Everbright Securities (rights protection) walked into Baosteel Group, Galaxy Securities into Shanghai, Shenzhen and North listed companies such as Xiamen, Heilongjiang, Qingdao, Huafu Securities into Seven Wolves, founder Securities into Beixin Road Bridge and Ipri, and so on.
China New Securities and Shenzhen Stock Exchange led investors to enter Xinjiang Lixin Energy Co., Ltd., and held the activity of "starting out again for New Journey Investment Service" into listed companies, in which investors, accompanied by Lixin energy managers, visited Jimusar Power Station, and investors really felt the operating status and technical strength of listed companies. Hualin Securities Hunan Station activities will also go into listed companies, listen to listed company executives (Dong Secret) or business executives to introduce the company's operation and future development direction.
In addition, centering on five major articles, CICC Fortune joined three physical investment bases (Shenzhen, Zhengzhou and Baoding, Hebei) to launch a series of investment activities at the same time, including Zhengzhou Community in Henan Province, Baoding Campus in Hebei Province, and investor education for new citizens and white-collar workers in Shenzhen.
In terms of China Post Securities, Yanliang Business Department of Shaanxi Branch of the company went into the Sergeant College of Xi'an Aviation Vocational and Technical College to give lectures on anti-fraud and anti-money laundering. Shaanxi Branch, Shaanxi Branch Baoji Business Department, Shaanxi Branch Science and Technology second Road Business Department respectively set up publicity booths to distribute propaganda folding pages in the hall on the first floor of Shaanxi Post Building, Dongfeng Road Community, Jintai District, Baoji City, and Xi'an Jintai Business Circle. Answer questions on the spot and carry out the teaching work in a more approachable and popular way.
Point 3: all kinds of new activities shine in front of our eyes.
In addition to "entering" the mainstream scene, various new types of activities of securities firms are also bright in front of their eyes. For example, Galaxy Securities held an offline sign-in activity for "the Future of Rights and interests to the United States" in Beijing, and a joint Weibo investment base held a 5.15 Weibo online knowledge Q & A draw.
Guangfa Securities Investment Base, together with Guangzhou Medicine Baiyun Mountain Investment Base and Guangfa Futures Investment Base, held the "May 15 Investor Protection Day Joint Action and non-legacy activities" at the Shennong Caotang Museum of traditional Chinese Medicine. for primary school children to share the "hot eye to identify good money and bad money"; in conjunction with Yi Fangda investment base, to carry out 2-day "little train" teaching activities in Guangzhou Wisdom City and Information Port respectively. In conjunction with China Clearing Shenzhen Branch to carry out "China Clearing Investor Business introduction" training in Shenzhen.
CICC Fortune will hold theme education activities in Shenzhen from May 14 to May 15, 2024, including outdoor garden parties and lectures on related topics, in which the outdoor garden party will be open to investors for two days in the form of a garden party. The site is mainly divided into three major areas. the first is the publicity and sign-in area, the second is the investment game area, and the third is the functional booth area, which invites investors to interact in each region. In addition, the lecture on investor protection also invited experts from Shenzhen Stock Exchange, Shenzhen Investment Service and China International Capital Corporation Research Department to hold lectures and publicity.
Huafu Securities has launched a creative competition for investor education products in four cooperative universities, namely, Minjiang University, Jimei University, Quanzhou Institute of Information Engineering and Fuzhou Institute of Technology, to enable college students to give full play to their creativity. Sort out and transform your understanding of "investor education-related knowledge". In addition, the company also joined hands with Fujian University for the elderly to launch a theme calligraphy and painting competition for the elderly to enhance their awareness of fraud prevention, enhance the risk discrimination ability of the elderly, and at the same time show the financial service people's livelihood in the form of calligraphy and painting.
Activities such as investor education bazaars are still eye-catching this year, including Everbright Securities, Hualin Securities and other securities firms, mainly through the mode of "outdoor publicity + creative bazaar + interactive exchange".
Adhering to the leadership of party building and carrying out activities with the theme of red insurance and education is also a hot choice this year. For example, CIC Securities deeply cultivates the brand of "Red Investment Party members first", with the vanguard of Party members taking the lead in entering enterprises, universities, communities, and investor education bases to carry out characteristic investment activities to teach knowledge and prevent risks for investors. In this activity, we will further focus on "one old and one young", and provide differentiated and characteristic teaching content for elderly investors and school students by giving lectures and telling cases.
Under the guidance of Jiangxi Securities and Futures Industry Association, Jiangxi Securities and Futures Industry Association, together with the Great Wall Securities Investment Base and five financial institutions in Jiangxi Province, invited about 70 employees, investors and college students on the "Investor Protection Day" on May 15. To witness the history of Nanchang uprising "Niuhang Station" as the starting point Go to the "Jianjun Sculpture Square", which reviews the revolutionary history of the Party, and carry out the vigorous investor education activities of "returning to the long March and the Red Investment Bank".
Hualin Securities also has arrangements to enter the red education base, such as visiting the investment base, following the footsteps of great men in Orange Island in Changsha, and inheriting the Red Gene joint party building activities.
Point 4: live broadcast began to become the mainstream form.
Through these various forms and rich content of investment activities, securities firms hope to effectively improve the financial literacy of investors and enhance their awareness of risk prevention, so as to move forward steadily in the capital market and maintain and increase the value of wealth. The reporter noted that this year, securities firms generally opened the "online live" mode to carry out investment activities, and take ETF as the main theme, some securities firms also slightly focus on.
It is understood that during the "May 15 National Investor Protection Promotion Day" activities of CIC Securities, combined with the special work arrangements of the Shanghai and Shenzhen exchanges, it promoted the integration of investment work and investment business, and transmitted understandable and useful financial knowledge to investors through the innovative mode of joint live broadcast and short video output of IP and rich star IP.
In order to highlight the characteristics of the brand of the first investment service and give full play to the advantages of the investment work of each base, this year's Investment Day of Capital Securities adopts the way of joint live broadcast at the main venue in Beijing and the branch venues in Sichuan and Tianjin. it is presented in the form of interviews and exchanges among the company's chief investment advisors and lecturers, interviews between college students and investors, sitcom performances and other rich forms, so as to enhance the effectiveness and flexibility of investor education.
The Digital platform Department of Huafu Securities National Investment Base United Company carried out seven online live activities during the May 15 publicity month, and specially invited the senior lecturer of Yi Fangda Fund Investment Base to join hands with the company's investment director to introduce the financial management style of newcomers in the workplace and the relevant knowledge of anti-illegal anti-illegal activities; combined with the fight against illegal securities activities, together with Fuzhou non-heritage inheritors to talk about the persistence of anti-African work. Carry out a tour of Huafu Securities national investment base and enterprises to explore the secrets.
Everbright Securities this year's live broadcast is aimed at the investment broadcast excluding rights and interest; the anchorman group of Guangfa Securities Investment Base will also carry out a live broadcast on Douyin on May 15, "together to detect eight illegal securities investment scams." Guohai Securities Asset Management launched "how should investors do a good job in asset allocation in an era of low interest rates?" in the media May 15 Investment Live Festival. Live video broadcast provides guidance for investors to invest in the era of low interest rates, while founder Securities conducts a May 15 theme lecture in the "Teaching Cloud Lecture Hall", which is broadcast live online on Xiaofang app.
Point 5: the "original proportion" of the active product is still the highlight.
Online and offline delivery of teaching products is more intensive, offline is still dominated by theme posters, easy to pull up and all kinds of books, online in addition to live broadcast there are all kinds of short plays, special lectures, forums or other promotional videos, "original proportion" is still the highlight.
For example, Galaxy Securities launched a series of posters of "key in Investment" and "Light E Learning Investment" ETF series and other contents; Guangfa Securities Investment Base, under the guidance of Guangdong Securities Regulatory Bureau, jointly created 6 new "National Nine articles" publicity videos in conjunction with Yifangda Investment Base and Guangfa Fund Investment Base to guide investors to further pay attention to the significance and connotation of the introduction of National Nine articles; Haitong Securities launched "5"PokerinvideogamesThe introduction to the series of creative posters of "15 National Investor Protection publicity Day" reads: "only by understanding the content of investor protection work and mastering protection skills can we avoid the harm caused by illegal securities activities and personal information disclosure. Do you understand several important aspects of insurance work in the daily investment process? "
China Post Securities uses antique hand-painted characters in the form of "preventing fraud and refusing gambling", "guarding against money laundering traps", "guarding the money bag" and "beware of new types of fraud" anti-money laundering series of pictures and texts, let investors learn the knowledge of anti-money laundering in the aesthetic painting style of relaxed and interesting images. The original picture and text series of "the Story of the Museum" takes cultural relics as the scene, skillfully combines cultural relics with investment knowledge, and helps investors understand risks more clearly by looking for the common characteristics of cultural relics and investor education. in order to achieve the purpose of investor education. During the event, the company also combined with the original teaching works to design and produce canvas bags, folding fans and other physical investment products, so that the tide of teaching knowledge, move.
In the aspect of initiating securities, sitcoms are arranged to prevent illegal securities activities, which vividly presents fraudulent means of illegal activities such as black groups, black APP, illegal fund-raising, fake employees of securities companies, and illegal sale of new third board stocks, in the form of sitcom performances, so as to remind investors to guard against risks and protect their legitimate rights and interests.
Guohai Securities will also launch a series of online interactive activities, such as online quizzes and virtual investment competitions, as well as the publication of financial knowledge and investment tips through social media and company websites to ensure that investor education is more extensive and influential.
Guangfa Securities said that securities firms should transform their profound and complex financial knowledge from "investor education" to "investor companionship" and convey them in a form that investors like to hear and see without losing their professionalism, and do a good job in expressing their teaching contents. bring investors the content services they need.
CICC Fortune said that the company has built nine CICC Fortune brand activities, and the high-quality content matrix covers stocks, funds, strategies, portfolio investment, asset allocation and other businesses, realizing the full life cycle journey service for investors before, after and after investment. Offline hold a variety of investor-themed activities, aiming at investors with different investment needs or preferences, carry out brand activities such as 50 China Bank, professional peer trading houses, investment strategy meetings, wealth and beauty, financial intelligence training camps, etc., build a communication platform with investors, and provide investors with rich investment services to accompany investors through the cycle and guide investors to invest in a long-term and rational manner.